Analytics & Measurement

9 Metrics That Truly Matter for Ecommerce Websites

There are hundreds of KPI’s that can be tracked in any number of ways, but which ones really matter to your business? With the number of trackable metrics you may be hit by analysis paralysis. The only ... Read more

The Internet Kills Payless ShoeSource – What’s Next?

Shopping is a part of everyday life. Whether you are shopping for groceries, toiletries or the latest style in clothing. How we shop however, is forever changing. Payless ShoesSource: What Happened? Payless ShoeSource announced on Tuesday, April 4, 2017, that ... Read more

7 Ways to Create Loyal Customers with Your Ecommerce Site

Successful ecommerce sites support strong, clear personalized communication with customers. This is key to building a base of loyal customers. We’ve laid out seven important elements for every ecommerce site to establish a relationship with your customers. ... Read more

7 Elements Your Online Store Needs to Convert Shoppers

In my last post we discussed 5 Ways to Master Online Merchandising for Your Online Store. Now it’s time to focus even more closely on the buying experience. When a visitor enters your online store, how easy is ... Read more
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