Having a great ecommerce site is only part of the equation for online success. Even the best ecommerce site will not increase revenue if there are no strategic marketing programs in place to drive targeted traffic to the site. I’ve ...Read more
You can follow the steps outlined in my previous article, 7 Ways to Create Loyal Customers With Your Ecommerce Site, in order to lay the foundation for online success. However, to establish long-term revenue growth, you must collect and analyze data to ...Read more
To bid, or not to bid, that is the question. Have you faced or even asked a question that goes something along the lines of, “Why do I need to bid on brand terms? Won’t the paid traffic cannibalize our ...Read more
Successful ecommerce sites support strong, clear personalized communication with customers. This is key to building a base of loyal customers. We’ve laid out seven important elements for every ecommerce site to establish a relationship with your customers.
You ...Read more