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Facebook Advertising: How to Create Dark Posts

Facebook Advertising: How to Create Dark Posts

As Facebook has altered its algorithm in recent years to encourage more organic engagement and deliver relevant content to its users, paid advertising on Facebook has become a must for any brand. The “free” era of Facebook is long gone. With organic impressions as low as …

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3 Reasons to Consider a Retargeting Campaign

Retargeting

Have you ever noticed after you’ve done some online shopping that an ad for the exact product you were looking for shows up on another website you’re visiting, such as Facebook? Well, that’s retargeting. Retargeting has become a popular tactic among online marketers in recent …

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It’s Good to Be Social, but Not too Social

Best Social Media Platforms for Business

There is no doubt about it, social media has become a staple of digital marketing. If you’re serious about expanding your business online, you need to have social in your strategy. But you don’t need to be on ALL of the social media platforms. Why? …

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