Last month, Facebook announced a new feature that will allow businesses to use product ads to create single- or multi-product ads for highly targeted campaigns on the site. Facebook positions this new feature as an opportunity for businesses to showcase their entire product catalog and to help people discover more relevant products online.
So, what does this mean for ecommerce and online advertising in general? It’s definitely a potential channel to reach customers, but what can it offer that other online advertising channels can’t?
Let’s find out. Read More