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5 Common Social Media Mistakes

Social Media Mistakes

Social media can be a powerful tool to reach an audience and build relationships. Many companies post to social media because they know they need to have a presence, but they have no strategy in place dictating what and when they post.
Are you leveraging social …

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How Your PPC Bid Affects Ad Rank and Cost-per-Click

Ad Auction

Pay-per-click advertising is a lot like an art auction. Advertisers will place bids to get their ads in the best spot, much like art collectors bidding against other collectors for the most highly sought after piece. You can decide which keywords (or paintings) you want …

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