PPC Advertising

Why You Should Bid on Brand Terms in PPC

To bid, or not to bid, that is the question. Have you faced or even asked a question that goes something along the lines of, “Why do I need to bid on brand terms? Won’t the paid ... Read more

5 Reasons Why Small Businesses Should Never Let Google Build a PPC Account

Paid search advertising is a great channel that should be included in your digital marketing mix. But like every other marketing channel, it requires strategic thought to produce results. A complaint I often hear from prospective clients is ... Read more

The Long Tail Keyword Balancing Act: Debunking 5 Common Myths

Still on the fence about long tail keywords? You’re in good company. For years, digital marketing companies have been pushing them as the secret weapon that will crush your enemies, drive traffic to your site and slay ... Read more

5 Painfully Obvious Reasons Why You Should Start Using Google Shopping Ads

Paid search is a complicated beast. Considering keywords, match types, ad groups, budget management and multiple accounts, it can be overwhelming. So, why would you want to add Google Shopping ads to the mix? I’ll give you ... Read more
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