UX/Web Design

User Experience and Customer Experience: Why the Difference Matters

Imagine you and I are in a room full of people. I ask everyone, “Who here knows what user experience is?” I’d probably see a lot of hands; yours might be one. If I pulled you out ... Read more

Discovery: The Most Important Part of Your UX Budget

If someone asked you to name the most important deliverable a user experience designer helps create through the course of a web design and development project, what would you say? Personas? Sketches? Wireframes? Information architecture? Customer journey maps? ... Read more

Technical Debt: Don’t Sweep this Behind-The-Scenes Menace Under the Rug

Co-authored by: Emily Kelly Imagine you’re cleaning your kitchen because you’re expecting guests. You look at the clock and realize they’ll be here any minute. You don’t have time to really clean the floor, ... Read more

Mobile First: Our Design Philosophy That Puts People First

Just curious: are you reading this blog post on your phone? If you’re one of the two-thirds of U.S. adults who own a smartphone, the odds are increasingly good your answer is yes. What about shopping? ... Read more
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