Understanding and Surviving Google Panda

What is Panda?

There is a lot of buzz about Google Panda, but what is it?  How does it work? Why does it affect me?

The questions are not as easy to answer as you may think.  Although all of us are affected!

Google’s Matt Cutts describes the Panda strategy as, “Think about something like an Apple product, when you buy an Apple product you open it up, the box is beautiful, the packaging is beautiful, the entire experience is really wonderful”.  Google is trying to make the entire user experience wonderful, from planning to the final product.  “Google wants the web to look like a brand new Apple iPhone and wants every entrepreneur to think as hard of the look of their site as hard as they do about the service they provide.”

To learn more about the most recent Panda release, read here.

Google Releases Panda 2.2 Update

Google recently released the Panda 2.2 update and has forever changed search engine optimization (SEO) as we know it.  No longer can companies database website keywords, hoard links and have countless pages of unique content with the expectation to be on top of search engine results.

Google Panda success begins with strategic website and page design to create a favorable visitor experience.  Improved user experience includes ease of use, improved understanding, creation of an emotional connection and a lasting memory.  The greater the experience, the more consistent search results become-improving your site’s visibility and search results.

For more detail about Panda 2.2, read here.

7 Ways to Improve Panda Ranking

Under the new criteria from the latest Google Panda 2.2 update, there are new ways to help improve your website’s ranking in Google’s search engine.  For the average business owner, this information is extremely important to keep up with the ever-evolving search criteria.  To help stay ahead of these changes, there are certain steps that will help with future changes.

These seven topics can help your website succeed during Panda updates:

  1. Design your website for positive user experience; aim to create emotion
  2. Create unique and relevant content instead of farming existing content
  3. Link to pertinent sites in lieu of content farms
  4. Create a positive social presence on multiple social platforms
  5. Let search engines know what you do by correcting meta titles
  6. Increase search results by defining similar content pages with different terminology
  7. Limit outside advertising on your web pages; promote yourself instead

Read all of the details in the Social Examiner.

Client Highlight:  PoolDawg

http://www.pooldawg.com

Billiard retailer PoolDawg, has had great success with the updates of Google’s Panda.  Much of the success can be attributed through the implementation of Acumium’s GravityMarketTM platform.

“When the Panda update was fully implemented, we were concerned that we might see a negative impact, as it was unclear how Google would treat ecommerce websites with these new rules.  While we did see a small drop on a few higher profile keywords, our long tail rankings and overall traffic from Google improved dramatically.  In addition to increases in overall traffic, we saw increases in quality traffic, with improvements in conversion and average order size from organic Google traffic.

We attribute a great deal of our long running SEO success to our unique product descriptions and content as well as the sound site structure from the GravityMarket platform.”

Mike Feiman, President

PoolDawg.com

Contact Acumium for recommendations on how to improve your SEO strategy.

sales@acumium.com


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