Two for One: Acumium Provides Online Marketing Strategy for Luxury Brands

Field Group, the parent company of two luxury apparel and accessory catalog companies, The Field Outfitting and Grace Project, chooses Acumium to provide ecommerce consulting and online marketing strategy and execution. While the Field Outfitting and Grace Project are premium brands with high-end products and stunning photography, they were in need of well-executed marketing strategy that lives up to the value of the products they offer.

The Field Outfitting website was launched in April of 2013 and Grace Project launched in August of 2014. Both are direct marketing companies with many products designed in Santa Barbara county and made in Los Angeles. Currently both websites do an excellent job of showcasing their luxury products with beautiful photography that displays the quality of their products.

Field Group recognized the great potential for these brands and enlisted the help of Acumium to develop an online marketing strategy to build brand awareness, drive website traffic and increase engagement and conversions. The online marketing services will include ecommerce consulting and digital marketing strategy, paid search adv
ertising, retargeting, website testing, SEO, content marketing and data measurement.

“We are ready to grow our business online,” says Dan Winders, COO Field Group, “We know we have great brands and high quality product and we know Acumium knows ecommerce – we are excited to see how they can help us improve our online presence.”

“Field Group has great potential for growth with their ecommerce sites,” says Jody Hartwig, Senior Account Executive at Acumium, “Catalog companies are something Acumium knows well and we believe with the right strategy Field Group will achieve their online goals.”

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