Acumium, an internet-focused firm who helps businesses grow online by providing strategic website consulting, online marketing and full-service website design and development using their content management and eCommerce platforms, leads DineWise LLC in the redesign of their three websites on the AcumiumMarket™ eCommerce platform.
DineWise.com is a prepared meal delivery website. Their team of culinary chefs creates ready-made meal options tailored to specific dietary needs, including weight loss, low sodium, diabetes, low carb, senior citizens and good overall health. DineWise LLC owns two other meal delivery brands, Colorado Prime Steaks.com and Home Bistro.com. Colorado Prime Steaks leads the market in delivering steakhouse style prepared foods and top USDA Choice cuts of beef as well as poultry, seafood and pork. Home Bistro offers an indulgent menu of gourmet meals ranging from soups and appetizers to complete meals.
See the Dinewise Before and After The Redesign:
DineWise and Acumium have worked together since 2008. As part of the redesign, DineWise also utilized Acumium’s internet marketing services for strategic consulting around keyword research, search engine optimization (SEO) and pay-per-click (PPC) search engine advertising.
“Early on in the planning process, we realized that we needed a partner to help us engage our audience and communicate our unique product offering as well as develop the websites to transact the business,” says Marcelo Vazquez, Director of Marketing and E-Commerce for DineWise LLC. “Acumium has been just that, a partner, which is helping us across content creation, social media, SEO and PPC. Our loyal customers can still find what they are looking for while we use our new SEO-friendly site to connect with new customers.”
See the Colorado Prime Steaks Before and After The Redesign:
The new DineWise, Colorado Prime Steaks and Home Bistro sites feature one backend to manage three front-end websites (two sub-stores), enhanced search functionality, delivery date selection during checkout, account login with easy reorder options and robust filtering that allows customers to shop by meal type, ingredient and price.
“Moving to our newer AcumiumMarket™ platform and investing in online marketing allow a great opportunity for DineWise to be found by a larger audience, provide a better shopping experience, and ultimately, earn more online sales,” says Jody Hartwig, Senior eCommerce Account Executive at Acumium. “We look forward to DineWise’s future participation in our SaaS program, which includes grid-based responsive design for tablet and mobile optimization.”
See the Home Bistro Before and After The Redesign: