Having a great ecommerce site is only part of the equation for online success. Even the best ecommerce site will not increase revenue if there are no strategic marketing programs in place to drive targeted traffic to the ...Read more
You can follow the steps outlined in my previous article, 7 Ways to Create Loyal Customers With Your Ecommerce Site, in order to lay the foundation for online success. However, to establish long-term revenue growth, you must collect and ...Read more
Successful ecommerce sites support strong, clear personalized communication with customers. This is key to building a base of loyal customers. We’ve laid out seven important elements for every ecommerce site to establish a relationship with your customers.
In my last post we discussed 5 Ways to Master Online Merchandising for Your Online Store. Now it’s time to focus even more closely on the buying experience. When a visitor enters your online store, how easy is ...Read more