Analytics & Measurement

Demystifying User Acceptance Testing (UAT)

User acceptance testing (UAT) is the final phase of testing of a large application development project that you (the recipient whom the work is being done for) do “in-house” to make sure that your new software application, (or ... Read more

User Experience and Customer Experience: Why the Difference Matters

Imagine you and I are in a room full of people. I ask everyone, “Who here knows what user experience is?” I’d probably see a lot of hands; yours might be one. If I pulled you out ... Read more
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