Strategic Rebranding of eCommerce, CMS and Email Marketing Platforms will Help Online Businesses Grow
Acumium, a solution provider who helps businesses grow online through their content management and eCommerce platforms is officially announcing changes to their brand and a consolidation of online platforms to support the future direction and growth of their company.
GravityMarket, an eCommerce platform for managing online business and GravityMail, a low-cost email marketing system, have been service offerings in Acumium’s portfolio for over three years. Earlier this year, the company decided to pull both of these online platforms under the Acumium brand and make platform improvements.
Jyll Rademacher, COO and key driver of the brand update indicates, “We’re excited to finally have a full suite of products and services for our clients under one consistent brand. We’re making substantial updates to these platforms to meet the evolving needs of our customers, while also taking this opportunity to move our eCommerce platform, AcumiumMarket™ (formerly GravityMarket) to a software as a service (SaaS) model, which provides a lower cost entry point and more frequent updates.”
As part of re-branding the eCommerce and email marketing platforms, Acumium has updated its logo and included their existing proprietary web-based content management systems into the family – AcumiumCMS™ and AcumiumEnterprise™. These systems are designed to help small and enterprise-level businesses maximize their on-page search engine optimization, sell products globally, manage content workflows and easily update content. The final brand piece to round out the umbrella is Acumium’s eBusiness consulting and online marketing services, AcumiumEngage™.
Acumium VP of Sales and Marketing, Christopher Uschan, says, “Having multiple brand families was confusing for our customers (internally and externally). This rebranding will make it easier for us to more clearly share our story and services.”
Uschan, a recent addition to Acumium’s leadership team, also indicates a mid-summer overhaul to their website and a release of their SaaS program for their eCommerce platform AcumiumMarket™.