Acumium, an internet-focused firm who helps businesses grow online by providing strategic website consulting, online marketing and full-service website design and development, launches two new websites for Madison National Life Insurance Company, Inc. (MNL) and IHC Financial Group, Inc. (IHC) using their SEO-friendly CMS publishing platform.
MNL is an insurance company focused on life, health and disability insurance and is a member of the IHC Group. IHC Financial Group is comprised of a variety of individually underwritten insurance products. IHC provides financial solutions to Federal, postal and state employees, US Armed Forces and small businesses.
MNL’s primary focus of the redesign was creating a website that would better meet the needs of their core audiences. IHC Financial’s primary focus was establishing their website as a platform for acquiring new business. Throughout the development process, Acumium worked with MNL and IHC Financial on content strategy, content writing, keyword research, on-page SEO recommendations and implementation, call-to-action planning and tracking to help meet these goals.
Acumium, MNL and IHC Financial continue to work together to further optimize the website and provide a great user experience for consumers. Plans are already underway to develop a secure login area for agents on the IHC Financial website.
For more information, read this press release by Madison National Life:
Madison National Life Insurance Company, Inc. Launches New Consumer Website