Local Banking Website Launches with Updated Design and Better User Experience

Middleton Community Bank partnered with Acumium to create their newly launched, redesigned mobile-friendly website.

Middleton Bank is a local, community bank in Middleton, WI with branches also located in Belleville, Brooklyn, Cross Plains and Sauk Prairie. The company’s previous website had an outdated design and did not adequately portray the friendly atmosphere that customers would experience when visiting one of the bank’s branch location.

Middleton Bank chose Acumium to create a website that would better meet the needs of their staff, bank customers and new site visitors. Using the AcumiumCMS™, Middleton Bank’s new site (shown above right) features a more modern design, updated site structure for better user experience, and responsive website design to provide an optimal experience on desktop, tablet and mobile.

Janel Meinholz, Deposit and Operations Assistant at Middleton Community Bank, says, “This new website really portrays who we are as a professional financial institution with a commitment to our community. The site will help us better connect with potential new business as well as make it easier for current customers to bank with us.”

As part of the development process, Acumium also provided online marketing services, including: content planning, content writing, keyword research, on-page SEO recommendations, banner development and user experience recommendations.

Jody Hartwig, Senior Account Executive at Acumium, says, “There is a lot of opportunity for Middleton Bank to grow online and this new website puts them in a better position to take advantage of that.”

 


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