As my first post, I’d like to share one of my favorite things in the world: an Infographic! Unfortunately, this post has a negative connotation but bear with me. We frequently have conversations with clients about the value of longtail keywords in their SEO/SEM strategies. The folks at SEO Book recently shared an explanation of how changes to Google’s search algorithm and user experience have had a negative effect on longtail keywords. Does this mean you should stop using long tail keywords? No. This just means the competition for top 5 ranking continues to grow.