Google AdWords Certification Builds Upon Acumium’s Expertise in Paid Search Advertising

Acumium, an internet-focused firm who helps businesses grow online by providing strategic website consulting, online marketing and full-service website development using their content management and eCommerce platforms, is proud to recognize an achievement by one of its employees.

Jesse Gilding has become individually certified in Google AdWords.

Google requires two tests to become officially certified, one fundamentals exam and another exam in one of three specializations: search advertising, display advertising or reporting. Although Jesse has experience in all areas, he chose search advertising as his specialty as this is most relevant to his current work at Acumium.

Jesse, employed with Acumium since March of this year, works with clients to improve their ranking and conversions through keyword research, search engine optimization and pay-per-click advertising. Jesse uses Google AdWords on a daily basis to manage and optimize a variety of campaigns and budgets for some of Acumium’s clients. He’s also developed a unique “Honeycomb PPC” approach to campaign setups (a complex approach to campaign setup and management) to help achieve tremendous results.

Acumium VP of Sales and Marketing, Chris Uschan, says “Jesse takes search engine marketing to the next level, well beyond traditional PPC approaches. He’s a really smart data guy who understands both business and search engines — a powerful asset for us.”

Previously, Jesse has worked with many noteworthy companies such as Zappos, Cabela’s, Sketchers, REI and Northern Tool, helping them optimize their presence in the search engines.

Uschan goes on to say, “Around the office, Jesse is occasionally referred to as the “SEO Cowboy” or “SEO Guru” because of his respected level of internet marketing knowledge, SEO and SEM in particular. It only made sense for him to achieve the Google AdWords certification. And our clients will continue to benefit from his knowledge and expertise with this certification.



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