Ever wonder how that order confirmation email was sent to your inbox so quickly? How did that eCommerce website process your order with accuracy and speed?
Last month we wrote an article explaining the ins and outs of eCommerce integration in general. We explained what integration is, why it’s used, the different types and how Acumium approaches integration with our clients. Now it’s time to get into the details of each type, starting with order integration.
Order Integration: What Is It?
Order integration is the process of receiving orders placed online for processing and fulfillment and sending updates on order status back to the website, and ultimately the customer. When you place your order on an eCommerce website, an integration process sends it to the backend system of the company for them to ship out to you. Most websites will also send you an order confirmation and status update after you place your order. This might include payment confirmation, stock updates and/or shipping information.
Two Types of Order Integration
Order integration can either be one-way or two-way integration. One-way integration is the process of receiving orders placed on the website. This is arguably the most important type of integration, given that every eCommerce site needs to be able to process orders in some fashion. Two-way integration adds the element of sending order status back to the website and customer. As mentioned earlier, this could include confirmation of payment, inventory updates and shipping status.
Process of Order Integration
A phased approach is often taken with order integration. One-way integration is typically completed first because it is the most essential. Every eCommerce site needs to process orders. Once one-way integration is set up for the website, two-way integration can be implemented much more easily as the method of file transfer is already established.
Frequency of Order Integration
One of Acumium’s primary goals in the integration planning process is to understand our client’s backend system and internal business processes. Knowing the needs of the client will help us determine how often order integration needs to be done. It is common for order integration to occur every time an order is placed. However, if a client receives few orders in a day, we may do batch integration less frequently, such as once every hour. If the client needs an employee to process each order after integration, we may also decide to integrate less frequently and simplify the process for the client based on its business needs.