Don’t Get Caught With Your Pants Down: Protect Your Trademarks From .xxx Domains

The introduction of the .xxx domain increases the odds that companies like yours might suffer damage to your domain name, trademarks or reputation.  Fortunately, your company has an opportunity to protect your trademarks if you act soon.

The Internet Corporation for Assigned Names and Numbers (ICANN) has created a comprehensive plan to help you protect your name and reputation by fulfilling certain trademark protection requirements. The application  must be completed during what they are calling the “Sunrise B” time frame, which alows companies with a registered trademark to block associated domains from .xxx abuse.  The Sunrise B period is between September 7 and October 28, 2011.

 

Acumium can help you take the appropriate steps to complete the application during this period.  In order to meet the application requirements, you will need the following:

  1. IPR Name – The word mark of the trademark; the exact word or phrase described by the registered mark
  2. IPR Number – The registration or serial number of the trademark (not the application number)
  3. IPR Registration Locality – The nation/jurisdiction in which the trademark is registered
  4. IPR Registered Date – The date the trademark was registered/granted
  5. IPR Entitlement – Whether the applicant (corresponding to the Registrant Contact) holds the trademark as the original “OWNER” or “ASSIGNEE”. Please utilize “ASSIGNEE” to also indicate where ownership of the Registered Mark is not yet reflected by the trademark office; ie: where the mark has been recently transferred.
  6. Domain name – the full domain name associated with the registered trademark
  7. Contact Acumium by October 27th 2011 – (608) 310-9700 x521, or sales@acumium.com
  8. Complete the Application Process – The application process must be completed by October 27st 2011.  Applications should be sent in early to guarantee protection.

If you have a REGISTERED TRADEMARK, you must complete the appropriate application processes by OCTOBER 21st, 2011.  If the domains of your brands and intellectual property are NOT registered trademarks, you can protect your name and reputation during the General Availability period on DECEMBER 6th, 2011 starting at 11:00am ET by purchasing the .xxx domain yourself.  The December 6th release is a “First Come, First Served” application process, so it does not guarantee your domains will be protected.

 
 

The new .xxx domain offers a few challenges for your company, but you can help protect your company’s reputation by being proactive.

Please see a list of Frequently Asked Questions below for additional information on the .xxx domain.  To get your trademark block application started as soon possible, call Acumium today at (608) 310-9700 x521 or email us at sales@acumium.com.

.xxx Domain FAQ

Am I able to register varying URL’s correlated to my trademark? (Typos, varying spelling, etc.)

No.  During the Sunrise B time frame, you are only allowed to block domain names associated with trademarks registered prior to September 1, 2011.  You will be allowed to purchase multiple domain names which include keyword, typographical errors and unregistered products when the .xxx offering goes public on December 6, 2011.

My company has multiple brands and websites; Can I block each brand name during Sunrise B?

It depends.  If your brands have registered trademarks, you will be able to block the associated domain name(s) with these trademarks during Sunrise B.  Each domain requires an individual application and separate application fee.

If your brands are not registered trademarks, you will not be able to block domain names associated with these brand names.  The block is offered to registered trademark names only.  You will be able to purchase the domain name(s) when the .xxx domain offering goes public on December 6, 2011 at 11:00am EST.

How much will it cost to have Acumium complete the required application?

$250 per trademarked domain block.

How do I know if I am a Member or Non-Member of the “Sponsored Community”?

The “Sponsored Community” is the adult entertainment industry for which the .xxx domain is intended.  If you are not in the adult entertainment industry, you are a non-member and your purchased or blocked .xxx domains will specifically be “non-working” domain names.

Non-working domains will be protected from adult content and your company’s intellectual names and product names will not be used in association with adult content.  However, you must register your domains prior to anyone else during the “First Come, First Served” availability on Tuesday, December 6th, 2011 at 11:00am EST.

Once my domain’s .xxx url is blocked, will I be able to use it?

You will not be able to use the domain’s url as a working live website.


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