Acumium, an internet-focused firm who helps businesses grow online by providing strategic website consulting, online marketing and full-service website design and development, leads Choose Hope, a current client, to redesign their website on Acumium’s responsive eCommerce platform, AcumiumMarket™.
Choose Hope, an online retailer of cancer awareness items, recognized the need for a mobile-friendly website to offer a better shopping experience to customers on smartphones and tablets. Instead of developing a mobile-specific website or mobile app, Choose Hope chose to use responsive design. Responsive design offers an optimized website experience for all screen sizes.
As part of the website redesign, Acumium also provided Choose Hope with online marketing services, including keyword research, on-page SEO recommendations and close keyword monitoring post website re-launch. Within the two month after launch, the number of tracked keywords ranked position one of Google increased over 30%.
In addition to being mobile and tablet optimized through grid-based responsive design, Choose Hope’s new website features enhanced search with robust filters and includes new support for personalized products. After two months, mobile conversion rates increased 65%. Choose Hope and Acumium continue to work together to find new ways to further optimize the site.
You can learn more about Choose Hope in their website portfolio.