Acumium is an internet-focused firm helping businesses grow online through strategic website consulting, online marketing and full-service website design and development. Acumium worked with current client Choose Hope to help the cancer awareness retailer become a Google Trusted Store.
Choose Hope obtained this certification as part of Acumium’s GravityMarket™ SaaS eCommerce platform. Jody Hartwig, Senior eCommerce Account Executive at Acumium, says, “This is a standard offering for our eCommerce customers that provides lift in conversion within SERPs and on the website itself through added trust in the site owner.”
Google Trusted Stores certification designates online stores offering exceptional service and reliable shipping. Upon certification, the online store is able to display the Trusted Store badge on its website. In addition, there is a badge that appears in Google Shopping ads to indicate to shoppers that the seller is part of the program. This badge significantly differentiates the ads between Google Trusted Stores and others.
Paula Lundberg, owner of Choose Hope, says, “As a smaller eCommerce merchant, Google Trusted Stores is a way for us to stand out from the competition.”
Choose Hope’s website features a Trusted Store badge on every webpage (as shown below), in addition to the certification being added to their Google Shopping search ads (as shown to the left).