Social Media Marketing

Top 7 Social Media Challenges Businesses Face in 2016

Earlier this month, Acumium sponsored the monthly Social Media Breakfast Madison event. We love going to Social Media Breakfast, and as one of the sponsors, we wanted to give something back to the members. We asked everyone at ... Read more

5 Brands That Killed it on Social Media in 2015

Marketers are constantly trying to engage with consumers by running campaigns on various social media platforms. Whether it’s a tweet, Instagram photo, or Snapchat, social media marketers are showing that it’s not just about where you ... Read more

How to Use Lead Generation to Grow Your Twitter Following

The Challenge One of the biggest challenges social media marketers face on a daily basis is creating strategies that both grow followers and increase engagement on their channels. The social media channel marketers find most difficult to deal ... Read more

How To: Blogger and Social Influencer Outreach for Beginners

Every day, brands promote their products to potential buyers via social media, search engines and not to mention, traditional forms of advertising like television and radio. To be honest, many people don’t trust brands telling them to ... Read more


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