Analytics & Measurement

Tracking Campaigns: Using UTM Parameters vs Event Tracking

Measurement is a key part of any online campaign. You can’t improve what you don’t measure, but you also can’t improve unless you measure correctly! UTM tracking and Event tracking are two ways to track ... Read more

7 Last Minute Tips for Your Best Holiday Season

Black Friday and Cyber Monday are right around the corner. If you’re not already prepared, you have just over a week to make sure your site is in tip top shape before Thanksgiving. While you should already ... Read more

The Top Website Analytics Metrics You Should Be Tracking

Are you measuring your website analytics? Measuring is one thing, but what you measure is the important part and is what can make the difference. If you don’t track some core KPIs (key performance indicators), you may ... Read more

7 Tips for Effectively Tracking Website Analytics

Do you know the average monthly visitors of your site? How about average monthly revenue? How has your conversion rate changed over the past year? Compared to the previous year? Depending on your position within your company, you ... Read more


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