Acumium Will Now Provide a Variety of Online Marketing and Ecommerce Services for Boatcovers.com
Boatcovers.com, a division of Shoretex™ Fabric Products, Inc., has chosen Acumium to provide a variety of online marketing services and eCommerce consultation. Acumium will design and implement marketing strategies to increase traffic and conversions.
Shoretex™ Fabric Products has been in the industry for over 20 years, with Boatcovers.com being in existence for 10 of those years. They have one of the most extensive boat cover selections in the industry, and provide their customers with high quality, custom boat covers that are designed to provide durable, lasting protection for boat investments.
However, over the last few years the industry, as well as the competition, has grown. In order to remain on top, Boatcovers.com recognized the need to improve their digital presence, as well as creating a better user experience for their customers.
Boatcovers.com approached Acumium in May of 2014. After completing a comprehensive website evaluation for Boatcovers.com, Acumium produced a marketing strategy that will focus on driving search engine traffic, with both paid and organic, and turning that traffic into conversions and sales. Acumium will also be providing eCommerce consultation, SEO and SEM, as well as improving user experience and increasing their online presence with social media and email marketing.
“Boatcovers.com offers a great product that is worth buying. They understand the potential for business growth that can come from online marketing done right,” says Chris Uschan, V.P. of Marketing and Sales at Acumium, “We look forward to being their go to marketing team to give them the business growth they are seeking.”
Bill Kasper, V.P. of Marketing and Sales at Shoretex™ Fabric Products adds, “We are excited to see what Acumium can do for us. We know boat covers and they know the internet. I’m optimistic that they will be able to help us grow our online business by optimizing our search engine rankings and overall online presence.”