Recently at Google Marketing Next, a large conference hosted by Google, the search giant announced that the new AdWords interface would be rolled out by the end of 2017.
As a Google Partner, Acumium’s digital marketing team has ...Read more
Paid search advertising is a great channel that should be included in your digital marketing mix. But like every other marketing channel, it requires strategic thought to produce results. A complaint I often hear from prospective clients is ...Read more
Paid search is a complicated beast. Considering keywords, match types, ad groups, budget management and multiple accounts, it can be overwhelming. So, why would you want to add Google Shopping ads to the mix? I’ll give you ...Read more