UX/Web Design

Why Smart Businesses are So Focused on User Experience (Part 1 of 3)

I recently gave a UX talk to an audience representing many different jobs and skillsets. A group like that offers a unique challenge in terms of what to talk about, and how deep to go. I didn’t ... Read more

User Experience and Customer Experience: Why the Difference Matters

Imagine you and I are in a room full of people. I ask everyone, “Who here knows what user experience is?” I’d probably see a lot of hands; yours might be one. If I pulled you out ... Read more

Discovery: The Most Important Part of Your UX Budget

If someone asked you to name the most important deliverable a user experience designer helps create through the course of a web design and development project, what would you say? Personas? Sketches? Wireframes? Information architecture? Customer journey maps? ... Read more

Technical Debt: Don’t Sweep this Behind-The-Scenes Menace Under the Rug

Imagine you’re cleaning your kitchen because you’re expecting guests. You look at the clock and realize they’ll be here any minute. You don’t have time to really clean the floor, so you sweep the ... Read more
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