SierraBay Technology Group launched their fully redesigned website for Precis earlier this month. Along with a website redesign, Acumium provided Precis with a comprehensive digital strategy that included keyword research, market positioning, content marketing and architecture, and lead generation consulting. Acumium is an internet-focused firm helping businesses grow online through strategic website consulting, online marketing and full-service website design and development.
Precis has been a leader in abstract management software for over a decade. Precis is a full service submission management and processing service for organizations collecting abstracts, papers and presentations. Over the years they have evolved from a software company to include full-service for their association and conference clients. Their technology combined with their outstanding customer service and support is what makes them leaders in their industry.
Precis recognized the need for a modern site that effectively shared their story and promoted their software. They approached Acumium to make that need a reality.
The project began in May of 2014. It started with message development to ensure the new site was offering the information needed in a manner that would be receptive to the desired audience. Acumium provided stronger messaging, along with ongoing consultation and support for Precis’s lead generation and sales, content strategy and email programs. The website itself has a responsive design that will improve user experience, specifically for customers visiting via mobile and tablet.
“This has been a fun project to work on, Precis is a company that is great at what they do and they recognize the internet as an opportunity for growth. Acumium has experience in the association and conference industry, so working with Precis was a good fit for a new partner,” says Chris Uschan, V.P. of Sales and Marketing at Acumium.
Founder of Precis, Greg Smythe, adds, “We are very pleased with our new website. We’ve enjoyed working with Acumium and are excited to see where this new website and strategy will take our business.”