Acumium Leads IBS through Website Redesign and SEO Content Planning

Last month, Interactive Business Systems (IBS), launched a fully redesigned website (www.ibs.com) which now includes a responsive design to optimize for mobile and tablet users, new features and an SEO update.

IBS is an IT staffing and consulting firm with over 30 years of experience solving business and IT problems with current technology solutions. IBS is dedicated to developing strong relationships with both their clients and consultants. They recognized the need for a modern website that offered their visitors the information they needed and a better user experience. IBS sought out the help of Acumium to accomplish the project.

The Acumium and IBS partnership and project began with marketing and competitor research to define IBS’ value proposition statements and create a new logo to represent the brand. Website planning and design began shortly after. The new responsive website launched in August 2014. The site includes a resources section with the ability to filter by content type and service topic. To collect leads at a large scale, resume submission and contact forms were developed with routing rules based on IBS office location and reporting for site administrators and marketers. The project also involved online marketing services, including keyword research, content and navigation planning, SEO recommendations, content review and graphic development.

“The modern design and flow of the site strengthens IBS’ marketing and lead generation, allowing them to better connect with their audience,” says Jody Hartwig, Senior Account Executive at Acumium.

Nancy Williams, Marketing Director at IBS, adds, “We have received great feedback on the website since launch. The new design better represents who we are as a company and portrays the expert level of service we provide.”


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ACUMIUM

Handcrafting technology and marketing solutions since 2001.
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