Last month, Everlast Sports Nutrition (ESN), a wholly owned subsidiary of Trident Brands Inc., launched its new ecommerce website and content hub. ESN approached Acumium last October about providing digital marketing and web development for their new company and brand. ESN recognized the need to build a strong ecommerce and online marketing strategy around the new website in order to strengthen the brand and build a customer base.
“We are excited to be working with a company that knows ecommerce and online marketing, and is as invested in the success of our business as we are.” says Michael Browne, President of Everlast Sports Nutrition.
Acumium worked with Everlast Sports Nutrition to plan, design and develop a new ecommerce website, www.everlastnutrition.com, which is focused on the product Everlast LEAN Weight Management System for Women. The website was built around an ecommerce strategy that caters to one product currently, but will allow for more products to be added to merchandise and sell a larger portfolio of products.
In addition to the new website, Acumium developed a content hub that will play a part in the larger content marketing strategy. The Fun.Fit.Fierce! site offers information on nutrition and fitness provided by industry experts. Along with the launch, Acumium developed an online marketing strategy and implemented several marketing programs to gain brand awareness and drive traffic. The programs include PPC, SEO, social media, retargeting, email and content marketing.
Christopher Uschan, VP of Marketing and Business Development, says, “Everlast Sports Nutrition has a new and exciting product line entering a fragmented market in need of brand leaders that people will trust. We’ve put a lot of hard work into driving and executing this marketing strategy, as well as implementing the backbone platforms since day one… and this is only their first product. The future should be even more exciting as we help grow their business together.”