The newest shining star in the GravityMarket world is Choose Hope. Their site (http://www.choosehope.com) was built on the latest GravityMarket platform version and features products geared for cancer patients and caregivers. Choose Hope is dedicated to the fight against cancer and donates a portion of sales each month to further cancer research. The Choose Hope site caters to the individual purchaser, wholesalers and organizers of large cancer fundraising events. And last time we looked, Choose Hope, thanks to the SEO-friendliness of GravityMarket, ranked #1 for the term “cancer gifts”.