My Life & Wishes was created to assist families with the difficult and emotional subject of end-of-life planning. When life changes suddenly, as in the death of a loved one, many people find themselves at a loss about what to do. How do they carry out their loved ones’ life wishes? Where do they find all the important papers and account information needed to handle end-of-life situations?
My Life & Wishes educates people about the importance of end-of-life planning and currently offers an offline workbook. However, they know that an online solution will allow many more people to benefit.
My Life & Wishes approached Acumium to take their concept and build it into a new custom consumer software platform. Acumium will partner with My Life & Wishes to develop a web-based tool and create a national digital marketing campaign to promote the new consumer software after it has been brought to the market.
Acumium and My Life & Wishes will design and develop the product collaboratively based on research and target market usability testing. As the software is being developed, Acumium will create brand and messaging strategies for the new product launch, and develop a customer acquisition strategy to include a mix of digital marketing channels, such as content marketing, email marketing and social media.
“After executing this concept in print form, we’re excited to bring it online,” says Jon Braddock, Founder and President at My Life & Wishes. “Working with Acumium will allow us to create a user-friendly app that makes it easy for families to get and stay prepared, and we’ll be able to educate more people about the need for end-of-life planning.”
Jody Hartwig, Senior Ecommerce Account Director at Acumium, adds, ““We are excited to work with My Life & Wishes on this promising opportunity. Being involved from the ground up in the strategy behind the software, as well as the planning and execution of the national marketing programs to help drive success of the application allows us to bring the best of our development and marketing skillsets to the table.”