The AcumiumEngage™ marketing team participated in the 4th annual In Business Expo & Conference on October 22, 2014. Acumium was one of the 120 exhibitors and seminar speakers. It was a great chance to network with local businesses and learn about what other companies in our community are doing.
Acumium understands the importance of a strong local presence. Events like the In Business Expo are the perfect opportunity to connect with other businesses and share the great work that we do every day here at Acumium.
Jody Hartwig, Senior Account Executive, spoke at the business seminar about how to turn your website into a marketing machine. She stressed the importance of having a website that is findable, generates traffic and converts visitors into leads. The first step is to create a website that enhances your brand and tells your story. Your website needs to connect with your customers and make them return. Once you have a website that is user friendly and functionally sound, the next step is to work on an online marketing strategy.
Did you know that the top 5 organic search positions on Google receive over 76 percent of the clicks? Or that 72 percent of online customers trust local reviews as much as personal communication? After your website is properly built, you can focus your efforts on things like SEO, social, email marketing and paid search to bring your site to one of those top 5 positions.
Overall, the In Business Expo was a great learning experience for the AcumiumEngage™ marketing team. We networked, learned and shared useful information about what we do best.