When used correctly, Facebook can provide a perfect platform for genuine interaction with your customers. Interaction leads to useful feedback, strong customer relationships and brand awareness. When your customers engage with you on Facebook, their small network becomes exposed, and then those small networks become aware and start to engage, and then their friends are introduced to your page, and so on.
You can see the opportunity here, but those of you using Facebook know the hardest part is figuring out what to post to spark that engagement. You need the fans you already have to start the conversation. Here are five easy ways to increase engagement on Facebook.
- Use Images
Images and photos are a great way to grab attention. Oreo used this photo to promote their current campaign and partnership with Paramount Pictures for their new movie, Transformers: Age of Extinction. Next time you are in need of a creative post, try a fun photo instead of just words.
- Make Your Content Useful
People like to feel special. Share content they will find useful and that will make them feel they are getting access to exclusive information others are not. This could be leaking information about a new product or giving discounts they can only find from your post. Starbucks informed their fans about their artwork cup contest which sparked a conversation about the current contestants and encouraged more submissions.
- Have a Clear Call to Action
Sometimes the best way to get engagement is to simply ask for it. Having a clear call to action, like what Wendy’s did, is an easy way to interact with your fans. Wendy’s simply asked for their fans to caption the video. People will want to interact with you if you make it fun and obvious.
- Ask Questions
People love to share their opinions, they just like to be asked first, so start asking! Whole Foods Market asked their fans what questions they had and then had their Executive VPs answer questions live for an hour. It was a great way to spark engagement, share information about their brand and show Whole Foods Market cares about its customers.
- Don’t be shy!
You’re a part of the conversation too! Engagement is a two-way street. Make sure to talk back to your fans, express your gratitude and have fun.