Social media can be a powerful tool to reach an audience and build relationships. Many companies post to social media because they know they need to have a presence, but they have no strategy in place dictating what and when they post.
Are you leveraging social media the right way? Here are 5 common social media mistakes you might be making.
People don’t visit social media sites to shop. They are there to see what’s new in the world and what their friends and followers are doing. While introducing a new product on social channels is acceptable, be careful not to over-sell it. Focus on what makes the product relevant to your followers.
- Infrequent Posting
In order to make an impact, you need to post frequently enough to be noticed, but not so frequently you annoy your followers. The more you post, the more likely followers are to engage with you. On some social networks, like Facebook, the algorithm is more likely to show posts with higher engagement in the Newsfeed.
- Lack of Personality
Consumers are smart enough to know when they are being marketed to. Social media allows you to give a “behind-the-scenes” look into your company and culture. Share photos and fun company news that your audience can relate to.
- Poor Monitoring and Responding
Actively monitoring social activity allows you to respond to any negative comments and engage with the positive commenters to keep the conversation upbeat. Make sure your responses are both timely and appropriate. One survey showed that only 51% of customers who received a response on social media had a positive reaction.
- Not Engaging Audience
Social media is a two-way channel. Bring followers into the conversation to keep them interested in what you have to say. Ask questions, post content that has driven high engagement in the past, and get personal. Interact directly with loyal followers to make them feel appreciated.
Before starting any social media campaign, make sure to outline your strategy and goals. That way, you’ll have a better understanding of when you’re making mistakes and how to fix those mistakes.