StatePoint Media is a leading content marketing distribution service specializing in providing localized editorial content for newspaper, magazines, radio, newspaper websites and TV. Consumer brands, trade associations and non-profits rely on StatePoint Media to generate positive press coverage in thousands of media outlets. StatePoint Media seeks to capitalize on their business growth by creating a new, strategic digital marketing plan to increase its lead generation, align with business goals and promote its new website.
StatePoint Media reached out to Acumium to help build the digital marketing strategy it needed. A discovery process identified StatePoint Media’s business objectives and target audience, which resulted in a digital marketing strategy designed to increase lead generation by focusing on website optimization, content marketing, social media marketing, email marketing and paid search advertising. The new plan is designed to reach public relations professionals to help educate them about the power of local news coverage for brands, as well as StatePoint Media’s content distribution services.
“Acumium has been a great partner in helping us with our digital marketing efforts,” says Roger Maes, CMO of StatePoint Media, “We are confident this new strategy will add to our business growth.”
Chris Uschan, VP of Sales and Marketing at Acumium, adds, “StatePoint Media is a leader in the content distribution space, and we’re excited to build a marketing strategy that highlights their offerings and showcases the many successes their services are generating for their clients around the country.”