Posts filed under ‘Press Release’
Acumium Welcomes Leadership and Vision To Its Team
Acumium has new blood in its office. And he’s full of online marketing and leadership experience.
Just recently, Acumium hired Christopher Uschan for a strategic leadership position in Sales and Marketing . Chris brings character and high energy along with his strategic vision, online marketing and social media experience, industry leadership and some great stories about his past-college and pro hockey career.
The addition of Christopher brings a wealth of resources to our team and we are excited to enhance our online offerings in part by his new role in the organization. Our recent announcement of his employment shares more information about Chris and his former experiences.
Acumium Names Christopher Uschan VP of Sales and Marketing
Madison, WI (PRWEB) April 24, 2012
Acumium, a solution provider who helps businesses grow online through their content management and eCommerce platforms is pleased to announce the addition of Christopher Uschan as VP of Sales and Marketing to the leadership team.
Despite being new to Acumium, Uschan is no stranger to providing online solutions to organizations. He brings 15 years of experience and leadership that encompass technical product development, content marketing, branding, online communities, social media and business development. In his new role, Christopher will lead the sales and marketing initiatives while co-leading Acumium’s online marketing services (AcumiumEngage) for its clients with Jyll Rademacher (COO).
“We are excited to have Chris on our team,” says Dan Costello, Founder and CEO of Acumium. “Chris’ marketing experiences in helping his former company grow from an offline brand to a well-known online brand within the association industry will be an asset in growing Acumium’s online brand. His leadership around online marketing allows us to further expand our services and help our client base grow their business online.”
Uschan, who earned his B.B.A. in Management Information Systems from the University of Wisconsin, Eau Claire started his career with Omnipress, a leader of print and online publishing for associations. As the Director of Marketing, Uschan pioneered his former company from traditional printing to an array of online services, making them a major national supplier. He also co-founded and lead Engage365, an online community for event professionals.
Jyll Rademacher, COO of Acumium indicates, “Chris is a very energetic and entrepreneurial marketer who brings great ideas to every situation.” She continues to say, “He is a charismatic leader with high standards for success which will be good for our internal growth as well driving advancements in our services and platforms our customers use daily.”
In addition to Uschan, Acumium has recently added a few others to their team. This includes PHP and Dot Net developers to support the growth and client needs of their online eCommerce platforms. Acumium also added an internet marketing specialist to strengthen their online marketing services – Helping their clients research, optimize and grow their online businesses.
“Acumium is a great company who helps businesses advance online. To be a part of this team, helping our clients grow, is an exciting next step in my career,” says Uschan.
As you can see, though Christopher may be new to the organization he has long surpassed the rookie status of his career. We are excited with this strategic hire and look forward to his leadership, online marketing knowledge, social media experience and his vision when looking at additional ways to help you grow your business online – the right way.
How are you looking to grow your online business?
Creating A Unique Online Shopping Experience For Men and Women
Let’s face it, women shop differently than men.
That’s why creating a unique shopping experience targeted to their specific buyers was high on the list in 2011 for The Duluth Trading Company. In fact, John Wilson, Duluth’s eCommerce manager strongly supported the advancement of their online store to focus on men and women separately, yet under the strong brand that Duluth Trading stands for.
Late last month, we put out a press release highlighting the launch of the new Women’s storefront for Duluth Trading:
Acumium Upgrades Duluth Trading Company’s Online Storefront and Adds Women’s Site
Madison, WI (PRWEB) March 29, 2012
For Guys and Gals looking for innovative and durable work wear, Duluth Trading Company with products such as Ballroom® Jeans, recently re-launched their website featuring a new women’s storefront and design. For nearly seven years, Duluth Trading Company has been working with Acumium; using their eCommerce and Content Management System (CMS) and now recently updated their ecommerce website; adding a storefront for women and new features to match their feature-rich work apparel. The new website has enabled Duluth Trading Company to focus on the wants and needs of real women by showcasing products designed for function and fashion.
Shoppers using the website will likely notice a difference in branding and product presentation on the women’s website compared to the men’s. John Wilson, Duluth’s e-commerce manager, says: “We wanted to give both men and women a place to go that serves their unique needs and interests, and speaks much more directly to each of them.” The products are built with hardworking, self-reliant women in mind, and the website’s appeal corresponds accordingly.
While the front-end website experience was designed to be incredibly user-friendly, Acumium’s Enterprise eCommerce platform is designed to offer intuitive and robust features which help fulfill Duluth Trading Company’s needs as well. Acumium’s CMS platform allows Duluth to seamlessly create and manage two uniquely branded websites. Using a single set of content management tools, the Duluth Trading team is able to deliver a consistent and targeted experience for its customers efficiently.
Timing of the website upgrade and re-design were key to the success of the holiday shopping season. Acumium was able to quickly deliver the two sites in short iterations allowing the Duluth Trading team to start working on merchandising and content development for the new sites. After finalized designs were delivered by Duluth’s chosen design agency, Acumium took only three weeks to deliver the first website version, then quickly turn around to build the new women’s website and launch both sites in time for the holiday shopping season. Dan Costello, Acumium’s Founder and CEO, states that the greatest success for Acumium was delivering “a completely redesigned experience from the ground up in such a short window of time. It is fast, clean, fun, and it leaves a smile on people’s faces.” Once the re-designed sites were live, each website was indexed by search engines within 24 hours.
Dan believes customer feedback is indicative of the new site’s success. One customer recently stated: “A website improvement that actually improves the shopping experience. I shop for 90% of my stuff online and your website is the best by far. Great job!” Another customer similarly stated: “Your updated site is awesome! I love, love, love it. I’ve been shopping online for 14 years now and your site ranks near the top.”
John is pleased to hear the feedback and is excited to see continued growth in site visits and conversions with the new site’s performance capabilities. Duluth Trading Company can now use their visitors’ feedback and adjust their website more effectively using the site’s new features and performance to continuously improve their visitors’ experience. Acumium’s Enterprise CMS platform will continue to help facilitate those changes and help adjust with the future growing women’s market.
Duluth Trading Company is a multi-channel work wear company, is a bright idea started by tradesmen in 1993. Still tradesman-tested and approved, Duluth designs and sources the production of Duluth’s branded line of ingenious, durable, and functional work apparel for men and women, as well as a gotta-have tools and tool organization. To learn more about Duluth Trading Company, please visit www.duluthtrading.com or their women focused site women.duluthtrading.com
More and more people are turning to the internet to shop. And, as shoppers spend their time at a multitude of their favorite websites, providing a great online experience is extremely important… and some may argue it’s just as important as the products they buy.
How are you addressing your customers? Does everyone get the same experience when they shop online?
Looking back on Ten Years of Acumium and Forward to More SaaS and Mobile Commerce
Benefits of SaaS include:
- More accurate budgeting of your web development spending
- Quicker access to advancements in the platform and services should you opt-in
- Opportunity to contribute to the list of new platform features and enhancements
- One price covering hosting, support, maintenance, new standard features and more.
Other 2012 offerings:
- Optimized eCommerce websites for tablets (e.g. iPad and Kindle)
- Simplified and optimized sites for effective delivery on smaller mobile devices (smartphones)
- Integrated Online Marketing services
- Enhanced Security monitoring services
2011 Acumium investments to make these 2012 offers are possible:
Optimization
- Acumium has a streamlined process in place integrating with Content Delivery Networks (CDN) for website optimization.
- Acumium also vastly improved deliver-ability, open and download rates for its SaaS GravityMail customers
Security
As an eCommerce consultant and vendor it is vital to stay on top of PCI (Personal Credit Information) Compliance standards so encryption and security has and will remain the top priority at Acumium. Security service offerings are options for customers who want to further utilize Acumium’s expertise.
2011 Results:
Acumium’s platforms and search engine optimization advice continued to keep customers high in search engine rankings. According to industry reports, Google’s releases of the search engine algorithm Panda hurt the search results rankings of many, but the Spring and Summer Panda releases have actually helped Acumium’s clients improve their search engine rankings and generate on average, a 5.8% increase of organic traffic to their websites.
We hope you have a prosperous 2012. Stay tuned for more updates from us in the coming months.
