Content Marketing

3 Ways to Keep Your Business Publishing Blog Articles — Why Is It So Hard?

According to Hubspot, companies that published 16+ blogs per month received almost 3.5x more traffic and about 4.5x more leads than companies that published 0-4 monthly posts. If this is the case, then why don’t more companies write ... Read more

How Content Fuels Social: Promoting Content

Why Promote Content Now that we’ve gone over how to create and repurpose content, it’s time to discuss how to promote your content on social media. When it comes to promoting content, it’s important to ... Read more

How Content Fuels Social: Repurposing Content

In our previous post, How Content Fuels Social: Content Ideation, we discussed effective methods for content ideation, the first step in the content creation process. Now that we know our buyer personas, each stage of the buying cycle ... Read more

How Content Fuels Social: Content Ideation

Why is content marketing so important? Research shows that year-over-year growth in unique site traffic is almost 8x higher for content marketing industry leaders. But content marketing is about more than just inbound marketing or attracting traffic. It’... Read more
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