Analytics & Measurement

How to Remove Google Analytics Spam (and What NOT to Do)

Ghost spam is a problem for a lot of Google Analytics users. Website owners that aren’t taking steps to rectify the issue may be making decisions based on skewed data. What started as unusual spikes in referral ... Read more

Ecommerce Page Speed and Web Performance Report

Radware tested page load speed for the top 500 retail sites and found the median load time to be 10 seconds. Talk about poor user experience! Most online shoppers will abandon a page that takes longer than 3 seconds to load. ... Read more

The Importance of Web Analytics and Measurement

Measurement is a fairly easy concept, yet web marketers and site managers often still have a hard time wrapping their heads around it. There are so many data points you could track, that sometimes it’s hard to ... Read more

Tracking Campaigns: Using UTM Parameters vs Event Tracking

Measurement is a key part of any online campaign. You can’t improve what you don’t measure, but you also can’t improve unless you measure correctly! UTM tracking and Event tracking are two ways to track ... Read more
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